Your Brand
The Australian Thoroughbred Racing Community is made up of a diverse range of over 160,000 direct participants and stakeholders many of them in regional and rural communities.
Across the country the entire Industry comprising approximately 55,000 businesses annually contributes over $5 Billion to the Australian Economy*.
Within this Industry we have witnessed that a change is underway. Structures are being consolidated, strategies redefined. This change impacts us all from Wagering to Authorities, Race Goers to Electronic Media, Riders to Trainers, Owners and Service Providers, Vets and Farriers, and the specialists and businesses that support them.
We see the key driver of this change as technology and the world- wide-web. The Internet is independently redefining the rules, and in doing so creating immense commercial opportunities where previously none existed.
Where do the underrepresented and independent players fit within these shifting dynamics? And how do they cost effectively leverage the rapidly emerging opportunities created by this medium?
We believe the answer is Racing Banc. Imagine the impact and commercial outcomes, if revenues generated from 55,000 businesses promoting themselves in unison, with the assistance of a representative leadership, were used to market a destination online brand?
To help us reach our goal, we have entrusted Media Banc with the concept development and marketing of our vision. For more than ten years Media Banc has specialized in the building of brands and business profiles. A powerful brand can be created when an industry unites.